TAKE IT DOWN Act — Requirements, Penalties & Compliance Guide

Federal · US · Effective May 19, 2026

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Summary

Requires 48-hour removal of AI-generated deepfake intimate imagery.

Who it applies to

Scope: content ai. This regulation applies to deployers and/or developers of AI systems in the content ai category operating in or affecting US.

Penalties

Up to $50K per violation. Enforced by FTC.

Key requirements

This regulation has 3 distinct requirements. Deep-dive guides with step-by-step implementation, evidence needed, and passing criteria:

Effective date

May 19, 2026. Prepare now; enforcement begins on this date.

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