How to Comply with Disclosure When Interacting with AI — Utah AI Policy Act

SB 149 · UT · Effective May 1, 2024

In effect

Disclose when a consumer is interacting with an AI system.

Implementation steps

  1. Identify all consumer-facing AI interactions in scope.
  2. Add clear disclosure (e.g., 'You are chatting with an AI' or similar).
  3. Place disclosure conspicuously (e.g., at start of chat or on page).
  4. Retain documentation and samples.

Evidence needed

  • Disclosure text and placement
  • Screenshots

Passing criteria

  • Disclosure present for in-scope interactions
  • Clear and accurate
Penalties: Up to $3K per violation. Enforced by DCP.

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