CA Algorithmic Pricing — Requirements, Penalties & Compliance Guide
AB 325 · CA · Effective Jan 1, 2026
In effectSummary
Regulates use of AI in dynamic pricing, requiring transparency and anti-collusion measures.
Who it applies to
Scope: pricing ai. This regulation applies to deployers and/or developers of AI systems in the pricing ai category operating in or affecting CA.
Penalties
Up to $10K per violation. Enforced by Attorney General.
Key requirements
This regulation has 4 distinct requirements. Deep-dive guides with step-by-step implementation, evidence needed, and passing criteria:
Effective date
Jan 1, 2026. Currently in effect.
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