How to Comply with Pricing Transparency — CA Algorithmic Pricing

Disclose use of AI in dynamic pricing where required.

Implementation steps

1. Identify pricing flows that use AI or algorithms.
2. Draft and place required disclosures (e.g., on product or checkout).
3. Ensure disclosures are clear and timely.

Evidence needed

• Disclosure text and placement
• Screenshots

Passing criteria

• Consumers informed when AI affects price
• Accurate disclosure